Over a long period of history, civilizations have expressed a marked concern only with the economic bias of development, but with the revision of the current unsustainable patterns of production and consumption, social and environmental aspects are being increasingly placed on the agenda, generating numerous reflections on the importance of an environmentally correct and socially just society.
CANOPÉE wants to implement a conscious management of the system, to raise the levels of social and environmental development, offsetting the negative impact through a virtuous circle based on Brazilian green capital.
Perspectives of Sustainability
Social and Environmental Responsibility in Companies and Institutions
Today’s society encourages companies in all sectors to make new commitments that go beyond economic goals.
In Brazil, 87% of consumers prefer to buy products or hire services from sustainable companies and 70% do not mind paying more for it. The expressive numbers demonstrate the importance of integrating socio-environmental responsibility into the strategic planning of organizations for their success and survival in the market. The Sustainable management, adopting and stimulating habits with less impact on the environment, brings with it a great competitive advantage.
Social and environmental responsibility allows companies to obtain higher profit margins, while the environment is properly protected, a positive context for all parties involved.